For the price, the bow should have a strap at least even if it's detachable. It is nowhere mentioned that there won't be a strap to put the bow on your dog. Unnecessary explanation: there are dogs who don't like wearing their collars, like mine. Also, collars have metallic buckles etc on them which feel uncomfortable while laying down or something. To cut things short, the bow should have a pretty and adjustable strap or something. Not value for money.